Krafters is a tech based startup engaging skilled home based workers & MSMEs across Pakistan to develop, establish and promote their business by focusing on and supporting them in their complete product value chain. The startup established in 2017 undertakes handholding of home based workers and MSMEs on a collaboration model centering on financial inclusion, digitalization, capacity building, skill development and sustainable institutional & market linkages.
Krafters provides a one window solution to the home based workers & MSMEs of Pakistan by providing them with a platform for
- Promoting & Selling their products
- Business Registration and Enterprise Development Solutions
- Branding & Product Development
- Marketing including Social Media Marketing
- Access to DFIs and MFIs
- Linkage Development with Business Platforms and Business Houses
- Institutional Development
- Market Access
The various initiatives of Krafters including trainings, diagnostic studies, product development, digitalization, branding, marketing and linkage development align closely with the institution’s mission, vision, and values, demonstrating its commitment to MSME sector development through specific focus on home based workers & MSMEs and ensure their development through technology adoption and empowerment.
- Mission: Empower home based artisans & MSMEs to establish sustainable businesses based on fair practices
- Vision: The leading platform for enterprise development in Pakistan
- Values: The institution upholds values such as collaboration, innovation, and sustainability and supporting fair trade
Krafters embraces technology, collaboration, and sustainability to enable individuals and MSMEs develop as enterprises. Krafters inculcates enterprise development, digital transformation, inclusivity and resilience to bring MSMEs to the mainstream.
Strategic, Operational and Moral Imperatives of Krafters;
- Strategic Imperatives:
- Enhance competitiveness and sustainability.
- Promote inclusive and equitable economic growth.
- Foster digital transformation and innovation.
- Operational Imperatives:
- Streamline information dissemination and market interactions.
- Improve resource allocation and decision-making.
- Moral Imperatives:
- Reduce information asymmetry and empower marginalized home based workers
- Promote social inclusion and reduce poverty in rural areas.